A totally personalized video, where each CUSTOMER is the protagonist.
People no longer want or have time to read. VIDEO and PERSONALIZATION make this innovative strategy an effective and impactful communication mechanism with a positive emotional effect that strengthen brand fidelity and loyalty.
Digital transformation has revolutionized the way customers relate and interact with companies. It is no longer just about sending the same thing that was sent on paper digitally. The behavior of your customers is changing and society forces us to implement innovative strategies.
People are reading less and less. These are some of the many figures that prove it:
- 82% of Twitter users watch content that contains videos
- +500 million hours of video are watched on YouTube every day
- In email marketing, using the word “video” in the email subject increases open rank by 19% , click-through rate by 65% , and reduces unsubscribes by 26%.
- People PREFER to watch VIDEOS. According to Forbes, 59% of those surveyed would rather watch a video than read.
- Customers retain 95% of the message when they watch a video, compared to only 10% when they read it (Insivia)
Companies must take advantage of each interaction, so that it is an opportunity to get closer, to be present.
This new form of communication will allow you to reach your customers with an impressive, effective message that is more in line with the habits of today’s society. Videos, with different levels of customization for each event: welcome, explanation of products, coverage and new services, special promotions, renewals, claims, etc. This strategy allows you to anticipate that call to the call center, providing each customer with personalized explanations and tutorials.
VIDEO has become such a powerful form of communication that the mere fact of using the word “VIDEO” in the subject of an email has a significant impact on the success of the campaign.
And with the large amount of content that a person receives daily and the little time they have to read and process it, the video takes center stage. More information in less time. The combination of images, audio and music create the perfect ecosystem to capture the customer’s attention like no other medium can achieve.
Personalized videos are the most effective way to “talk” to each of your customers in a way that is fully adapted to the consumer’s profile and with the comfort that they can listen to it when and how many times they want. No more annoying calls from the call center. No more emails with content that nobody has time to read anymore. And what better, than “talking” to each client in a personalized, relevant and focused way? The greatest effectiveness, in the shortest time, is only achieved with a personalized video.
The video allows concepts to be transmitted more clearly, combining speech, text and images. The information that can be communicated in one minute of video is equivalent to 1.8 million written words. (Source: Brainshark)
UCLIPP PERSONALIZED VIDEOS
BECAUSE THE RELATIONSHIP WITH YOUR CUSTOMERS IS THE MOST IMPORTANT ASSET OF YOUR COMPANY
UClipp, DALCA M&T’s Personalized Video platform, allows you to implement this totally personalized digital experience that solidifies customer loyalty and achieves customer satisfaction levels to the point of turning them into ambassadors, an unparalleled commitment and a surprise factor that is impossible to quantify.
Implementing personalized marketing campaigns can seem complex and daunting. UClipp allows you to implement this strategy quickly and easily. This technology is already being used by hundreds of companies around the world to welcome new customers, promote additional products, special greetings, among others. Video Factura is another application that has shown a considerable reduction in calls to the call center and a reduction in delinquency. A video that explains your invoice, with your data, resolves doubts and generates trust and faster payment.
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