Sales training has always been a challenge. The trainings usually go from the generality of little use, to the detail of products. And there is often one extremely important area left uncovered: the specific training a salesperson needs to sell! Product training does NOT cover training on how to sell products.

This is probably the main reason why marketers are a difficult audience. Their disbelief stems from the feeling that no course is designed for what they really need when they are in front of the client. Few companies prepare their salespeople to hold executive conversations with prospects and customers.

DALCA provides training for professionals, adapted to each company in particular, relevant to each role and, above all, always with the objective of impacting the performance of salespeople to achieve better results.