It is getting harder and harder to grab the customer’s attention. There is less and less time to read long emails or documents. We have less and less seconds to reach the client with important messages. The new generations require other mechanisms.

Personalized videos have proven to be a highly effective communication mechanism that generates benefits for both the company and the client who receives it. In addition to providing information in a personalized and relevant way, these videos have a positive emotional effect that strengthens customer satisfaction and loyalty. Personalized videos generate greater customer interest than other digital communication methods, with opening, viewing and action results that far exceed those obtained in similar campaigns using personalized emails.

VIDEO is the answer of the moment. And in particular, PERSONALIZED VIDEOS are the most effective means of communication, the one that is seen the most, the one that has the most impact, the one that captures the most attention… the one that customers remember the most. The most effective in driving the customer to action. The communication that generates more fidelity and loyalty. Personalized videos are becoming the new form of personalized communication with customers. This new trend combines two high-impact elements: video and personalization. The latter has proven to increase attention and positive effect in all media. Personalization across multiple media is a trend that has been around for a long time. It is proven to increase customer satisfaction, generate more attention, promote customer loyalty and definitely increase desired results. But it is no longer enough. To capture the customer’s attention it is necessary to dazzle customers. And that’s what personalized videos do. Personalization in videos adds clarity to the information. Build satisfaction and trust. Increase loyalty. Reduce customer service costs. They encourage greater attention to communication. Personalized videos can be used to generate leads and sales, welcome new customers, offer new products and services, explain bills and statements, and much more. The videos can be personalized with the client’s name, specific information about their services or products, fees, expirations, contact information, trends and patterns, consumption history, etc.

Interesting Statistics

When a video is included in an email, the opening rate increases between 200% and 300% (Forrester). .

The video allows concepts to be transmitted more clearly, combining speech, text and images.

According to Forbes, 59% of those surveyed would rather watch a video than read.

A video in an email can increase the opening rate by 20% and increase the chances of clicking 2 or 3 times

Visual content generates higher fidelity.

The information that can be communicated in one minute of video is equivalent to 1.8 million written words. (Source: Brainshark)

Customers retain 95% of the message when they watch a video, compared to only 10% when they read it (Insivia)

Video technology becomes “smart” and truly “valuable” when video is personalized.